Sky Sports has launched a dedicated channel for European football coverage. Sky Sports 5 will be coming along with the package without any extra cost. This will be providing the user with all forms of European football like Euro 2016 qualifying matches, Champions League, Spanish league, and Copa del Rey along with the numerous of the matches as well. For the first time, British users will be able to watch the Dutch Eredivisie on Sky Sports 5. The channel intends to show matches involving top teams like Feyenoord, PSV Eindhoven, Ajax, and FC Twente.

Sky Sports has been facing intense competition from BT sports in recent months. BT sports recently managed to get the rights for the Champions League from the next season onwards. In order to cope with the extra pressure, sky see this new channel as an alternative. It remains to be seen how they will schedule the matches once the Champions League rights go away to BT sports. The competition between these two giants has seen television money increase rapidly. Premier League clubs recently registered a huge increase in the television money compared to last season.

Even the team that finished bottom of the table got £ 60 million and in addition to the parachute payments that they will receive over the next four years. “Sky Sports 5 takes our unrivalled live football coverage to the next level offering more European football than ever before.  There’s never been a better time to be a Sky Sports customer and with two years’ free totally unlimited broadband, we offer the ultimate package for sports fans,” said the managing director of Sky Sports. “Sky Sports 5 will offer all the drama and excitement that European football has to offer and I’ll certainly be gripped,” said brand ambassador David Beckham about the new channel.